Notes

Before your membership acquires another member, ask yourself the following: * Do you know how many members left in any given period, not just how many joined? * How much of your time, budget and organisational focus is spent acquiring members versus retaining them? * If your renewal rate doubled, would you still

Recently I’ve been reflecting on the true value a membership provides to its members. Not only the promised value it delivers, but whether that value is designed to be balanced alongside the other demands of their lives. I’ve written previously about the instinct of membership businesses to add