More issues
Are you building for renewal or replacement? A strategic exercise
Before your membership acquires another member, ask yourself the following:
* Do you know how many members left in any given period, not just how many joined?
* How much of your time, budget and organisational focus is spent acquiring members versus retaining them?
* If your renewal rate doubled, would you still
Delivered Value vs Integrated Value: What sustains member engagement?
Recently I’ve been reflecting on the true value a membership provides to its members. Not only the promised value it delivers, but whether that value is designed to be balanced alongside the other demands of their lives.
I’ve written previously about the instinct of membership businesses to add
How Being Member-First Protects Retention - And Why Retention Must Come Before Sales
Retention reveals what sales can conceal. In a membership model, the metric that truly reflects health is not the number of new joiners in a given period, but the long-term value created, and sustained, through each member’s continued participation over time.
What It Means To Be Truly Member-First
Member experience as a driver of long-term membership value
Member experience is often referenced within membership businesses, yet it is rarely defined. Across memberships I’ve worked in, I’ve seen it reduced to onboarding steps, bloated feature sets, short-term engagement tactics, and community events treated as the