The Member-First Method

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Topic

The Method

A collection of 2 issues

How Being Member-First Protects Retention - And Why Retention Must Come Before Sales

Retention reveals what sales can conceal. In a membership model, the metric that truly reflects health is not the number of new joiners in a given period, but the long-term value created, and sustained, through each member’s continued participation over time.

What It Means To Be Truly Member-First

Member experience as a driver of long-term membership value Member experience is often referenced within membership businesses, yet it is rarely defined. Across memberships I’ve worked in, I’ve seen it reduced to onboarding steps, bloated feature sets, short-term engagement tactics, and community events treated as the experience itself.